Interactive

Great design is the cornerstone of any digital platform.  Loopscale’s design solutions help you optimize and enhance the user experience across all online channels. We understand that design plays the most important role in user experience. Loopscale has skilled resources who can offer user experience design for any kind of application landscape. Our clients can leverage our rich repository of best practices, processes and templates. We offer the following solutions:

  • Market study and benchmarking
  • Competitor study and best practices audit
  • Rapid visualization and persona analysis workshops
  • Custom built responsive template design
  • Digital Production Solutions (HTML and front-end development)
  • Multichannel Experience Design
    • Market study and benchmarking
    • Competitor study and best practices audit
    • Rapid visualization and persona analysis workshops
    • Custom built responsive template design
    • Digital Production Solutions (HTML and front-end development)
    • Multichannel Experience Design

  • Client Profile

    Client is a major music training and music instrument marketing company in Massachusetts. The client had a good brand reputation but wanted to augment and replicate the same online. Loopscale was engaged to build a strong digital presence by designing and developing a remarkable website for the business.

    What we did?

    Loopscale was engaged by the client to create a design that is coherent with the brand image of the company and create a digital presence for the business. Our creative design team analyzed and understood the requirements of the client through the following structured process:

    1. Persona Analysis Workshop – Our consultant conducted a detailed persona analysis workshop with the client to scientifically understand and analyze the key user categories of the web platform and what is the pain point they are trying to address by using the web platform. The insights from this extremely informative and enlightening session were the benchmark of the entire web design. The insights and findings were documented and furnished to the client for future use.
    2. Content Organization – The precursor to great design is to determine a presentational hierarchy that reflects the content. Content can be organized through:
    • Convention – because it is easier for people to use what they are used to and
    • Well-trained “instinct” or common sense
    1. Design – Focus of this step is around designing what should be promoted in each page. The following are the steps our consultants followed:
    • Sketching the content organization and high level design
    • Creating mock-ups in Adobe Illustrator
    • Client review and demonstration
    • Iterations on the design based on client feedback

    About Loopscale

    Loopscale Inc. provides custom software design and development services. In addition, we offer system integration, networking and database management. Loopscale is privately owned, managed, and headquartered in Boston, MA. It is guided by experienced and highly efficient IT project managers and business analysts who have a combined 100 years of experience in providing technology for various sized businesses in United States and Europe.