A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.
Loopscale has extensive experience in various Content Management Technologies like Drupal, SharePoint, OpenText, etc.. Enterprise web based technologies and frameworks to achieve goals-speeding development time, improved quality, usability and agility of Information Technology Systems.
- Design & Theming
- Custom Modules and Web Parts
- Digital Strategy
- Integration with third-party applications
Client is a major Non-governmental Organization (NGO) specializing in community-based care for children, youth, and adults with emotional and/or behavioral problems. services are spread across four corporations and four additional regions spanning the length of the country’s East Coast.
What we did?
Designed and implemented an Intranet portal solution using Microsoft SharePoint Content Management System. The CMS solutions is built upon the SharePoint technologies like Web parts, Business Connectivity Service (BCS) allowed back-end inter-office systems communications, once the service oriented architecture (SOA) was developed and integrated the data from different systems like Finance, Accounting, Human Resource, ERP and Client Billing systems.
The data was published in SharePoint using SSRS reporting services, emails and calendar integrated in the intranet portal.
Loopscale Inc. provides custom software design and development services. In addition, we offer system integration, networking and database management. Loopscale is privately owned, managed, and headquartered in Boston, MA. It is guided by experienced and highly efficient IT project managers and business analysts who have a combined 100 years of experience in providing technology for various sized businesses in United States and Europe.
The Future of Content Management System (CMS)
CMS has been at the core of almost all websites and intranets since their introduction in 1994. Initially allowing simple web page creation and editing, fast-forwarding to the present day finds the CMS matured beyond all recognition. CMS now empower diverse global teams to manage all facets of their website content with the intention of maximising website effectiveness and to bring real competitive advantage to organisations.
But while the digital landscape continues to change at such a rapid rate, what does the future hold for the CMS? The ongoing rise of smartphone and tablet usage, social media, marketing automation, specialist online marketing tools, cloud computing and other trends are forcing CMS vendors to move outside their traditional comfort zone.
Meanwhile, marketers are under pressure to take advantage of the changing online marketing landscape while not necessarily having all the tools and software required to deliver a seamless online experience to customers.
Keeping in mind these influencing factors, mixed with consideration with what an Apple CMS might look like, this white paper considers five trends to watch. It examines the tools and capabilities required in future generations of CMS so to allow marketers to plan their future online investments and activities. The following are the areas in which CMS will have a great impact:
Trend 1: CMS becomes truly device neutral
Customers are increasing device neutral. They expect to engage with brand organizations at any time, on any device, anywhere. The huge surge of smartphones and tablets has led analysts to predict the need of responsive web design.
Trend 2: CMS continues to transition into WEM
Marketers have demanded increasingly sophisticated tools for online engagement with their customers. CMS vendors have responded with an increasingly powerful array of functionality that facilitates this under the banner of Web Experience Management (WEM). This functionality provides the means to segment users into target audiences and tailor the online experience for each target audience so to improve user satisfaction and their likelihood of completing an online call-to-action such as purchasing, downloading, or requesting information. WEM techniques are increasingly being incorporated into CMS.
Trend 3: Marketing automation and CMS
The rise of marketing automation continues. Marketers want to use best-of-breed software that allows them to conduct various digital marketing activities to a high standard. But the multitude of activities results in a multitude of software systems that marketers must master. Furthermore, increasingly these systems need to be interoperable, providing a complete online marketing suite, so to deliver the personalized messages that customers expect. A simple example is that in order to conduct a well-targeted online campaign, a company must ensure its CRM, CMS, social marketing, email marketing and web analytics systems are all integrated and sharing data.
CMS vendors are increasingly moving beyond the boundaries of their traditional business, and we can expect to see further integration of marketing systems through organic product development, acquisitions and partnerships. Apple has achieved this, developing a formidable range of tightly-integrated products as well as providing the App Store platform for third-party developers. Expect to see this model closely followed by CMS vendors.
Trend 4: Cloud CMS and SAAS
Traditionally, CMS products are installable software with each website or cluster of websites residing as one installed instance. Technical support and software upgrades must be conducted on each installed instance. This approach increases initial deployment time and infrastructure costs, while on an ongoing basis each software update must be applied to each instance. As a result, latest software releases are often not installed, restricting the functionality and opportunities available to marketers.
Trend 5: App platforms
The role that a software platform can play in strengthening the market share of that software has been demonstrated with great effect by Apple, Facebook and Google Android. CMS vendors have increasingly recognized this opportunity and provided their software as an open platform for third party developers to produce specialist software and tools to extend the functionality of the base CMS.
Expect to see this trend continue, with an increasing number of software vendors opening up their products as a platform for third-party developers. It is working for Apple, Facebook and Salesforce and will no doubt prove equally successful for some CMS vendors.